BM—15 / THE APPLICATION / EN 249 € a month

You write a subject. Out comes a piece ready to post.

Q: Do I need a foundation to use the application?

The application works very well if you already have a message that lands and a written identity it can apply. It's harder if you're still looking for them — the machine will produce a lot, but consistent only with itself. The foundation isn't skipped because you came in through the 249 € door; it's done once, by hand, as a project.

ORDER · PRODUCTION · APPROVAL · SCHEDULING · PUBLISHING

The Application is the same machine I work with for clients — only you're the one holding the handle. You tell it what you're writing about, pick the engine, and out comes a piece in your identity: text, graphics, videos. You approve it, then it publishes on its own, to your accounts, at the time you put in the calendar. You open no other app and you remember no calendar.

Start free — first piece, no card See first what it doesn't do

01 — What comes out BM—15.1 / ENGINES

Three engines. You start them with one sentence.

The number under each one is measured production time, not a marketing promise. The order goes into a queue; you see it in Orders when it's ready.

under 1 minPost

minutesCarousel

tens of min.Explainer videos

The carousel has twelve styles — ten from the catalogue and two in the house language — and renders from your palette and typography, not from a shared template. The explainer videos starts from footage you supply. It does not post to YouTube.

02 — What it spares you BM—15.2 / THE HAND

Six things that no longer land on you on a Sunday evening.

This isn't “less content work”. It's someone else doing it, and you stay on the one part nobody can do for you: what you have to say, and whether it's well said.

You no longer do The blank page The machine reads your brand profile and proposes what to create. You don't start from zero every time.

You no longer do The writing The text comes out in your tone, not the internet's — because the engine reads what you wrote about yourself, not a generic prompt.

You no longer do The graphics The slides render in your palette and typography. You don't open Canva and you don't wait on a designer for one post.

You no longer do The edit The explainer videos edits itself: the scenes, the rhythm, the on-screen text. You give the footage and the subject.

You no longer do Posting by hand You put the day and hour in the calendar, and the piece leaves on its own to Instagram and Facebook, with confirmation that it landed.

You no longer do The guessing Every person who writes in from the site arrives with the post they came from written next to them. You stop asking “how did you find us?”.

03 — What you hold BM—15.3 / THIRTEEN TABS

Thirteen screens, and each one says what it does.

These are the real tabs in the application, under their real names. Nothing is locked — there are no sections held back for big-subscription clients.

Home

Orders

Calendar

Results

The monthly report

Delivered files

Brand profile

What happened to you

Intel

The strategy

The council

Subscription

Who wrote to you

“What happened to you” is the screen that makes the difference in month three: you write there the things from your week — a happy client, an objection heard three times, a number — and the engines read them when they produce. Without it, the machine repeats what it already knows about you. Details on the profile it reads everything from: Brain. What you do on each screen, in order: the application manual.

"Intel" is the tab where you see what the system watches in your niche: the accounts, the platform, and how many notes came out of each source. Nothing from there gets published — it sits next to your own notes when deciding what deserves to be written.

04 — How it runs BM—15.4 / FOUR STEPS

Four steps, two of which are yours.

The other two happen without you. Nothing goes out without your tick — step three cannot be skipped.

01 · Your hand You order You pick the engine, write the subject in one line, press Order. If you have no subject, you take one from What to create, where the machine has already proposed some.

02 · The machine Produces Text, graphics, edit — in your identity. The piece shows up in Orders when it's ready. You don't sit on the screen waiting.

03 · Your hand You approve You see the whole piece and the copy, on the same screen. What you reject goes nowhere, and the reason stays written down.

04 · The machine Publishes To Instagram and Facebook, on the day and hour from the calendar, with confirmation that it landed. Then it shows you where your people came from.

05 — What it learns BM—15.5 / THE MEMORY

In month three it no longer produces what it produced in month one.

The machine remembers what worked and what didn't in your niche, not in general. The loop below closes on its own, every week — without asking you to configure anything.

01 · The machine Measures The numbers of every published post enter your database and stay there. Not one statistic a month — the history piece by piece, in Results.

02 · The machine Draws the conclusions Once a week, The council looks at the last seven days — the top three pieces and the weakest one — and writes three recommendations. Each one has to be anchored in a real number of yours; one without an anchor is thrown away, not dressed up and published.

03 · Your hand You approve the strategy The conclusions become a document in The strategy — which you read and approve, reject or replace. A single approved document at any one time, so it doesn't produce from two directions.

04 · The machine Produces from it The strategy you approved enters the next order, together with what you wrote in What happened to you. This is where the difference between month one and month three comes from.

None of this loop happens on autopilot over your head: step three is yours, and an unapproved strategy changes nothing in production. What accumulates — the numbers, the conclusions, the notes — stays yours and leaves with you if you leave. Details on the profile it reads from: Brain.

Every component in the loop, explained one by one →

06 — The price BM—15.6 / SUBSCRIPTION

One price, with the monthly ceiling written on the front.

The price shown is the final one — I'm not VAT-registered, so nothing is added on top of it at invoicing.

249 € / month

Monthly, no minimum term. Yearly: 2,490 € — two months a year, free. If you work with me on the System, the application is already included and isn't paid for separately.

8videos

12carousels

12statics

∞written

A month, on one brand. Posts and copy are not counted. What you don't use doesn't roll over. When the ceiling is reached, the order stops — you are not billed extra.

Start free — first piece, no card See also the other two tiers. What each tier gives — the full table, in numbers.

07 — What it does not do BM—15.7 / THE BORDER

What the application doesn't do, said before you pay.

This list exists because a page that promises what doesn't exist is worse than a page that's missing. If you need something from here, it's done by hand, as a project.

It doesn't invent your message The application applies an identity; it doesn't invent one. Anyone who comes in without a written message gets pieces consistent with themselves and with nothing else. Positioning written out of interviews is a separate project — assisted work, run in Romanian; price on request.

It doesn't create your identity The palette, the typography and the composition rules have to exist before it can apply them. If you don't have them, they're made once, by hand — assisted work, run in Romanian; price on request.

It doesn't build you a site It gives you where the person lands — a capture page, a form, source tracking for every lead. The site itself isn't in the application; it's a project — assisted work, run in Romanian; price on request.

It does not film, and it does not edit by hand The monthly directed filming session and the hand-made edit sit with the System, not in the application.

It doesn't send messages for you It does no outreach and presses no Send from your account. And it publishes nothing without your approval — zero pieces go out on autopilot.

It doesn't tell you what won't land The judgement that comes before the machine — “this subject won't land with your client” — is the human part. The machine produces what you asked for, well, even if you asked for the wrong thing.

The machine amplifies, it doesn't invent. Started on a clear foundation, it pulls consistent presence out of the little time you give it. Started on an unclear message, it makes a lot out of little — and it shows. That's why the foundation is done first, by hand, whichever door you come in through.

08 — The details BM—15.8 / QUESTIONS

What people ask before signing up.

Do I need a card to get in?

No. You sign up, fill in the brand profile — who you are, what you sell, to whom — and the machine makes you the first piece free, with your brand on it, without pressing another button. The card is asked for only when you want the second.

How long until the first piece comes out?

It depends on the engine. A post is written and rendered in under a minutes. A carousel, in a few minutes. An explainer videos, in tens of minutes. You don't sit on the screen waiting: the order goes into a queue and you see it in Orders when it's ready. Before that there's the brand profile to fill in, and there the time depends on you.

What happens if I don't like what comes out?

It goes nowhere. You see every piece beforehand, on the same screen where you approve it, and what you reject isn't published — the reason stays written down. There is no automatic publishing without your tick.

Do I need a foundation to use the application?

The application works very well if you already have a message that lands and a written identity it can apply. It's harder if you're still looking for them — the machine will produce a lot, but consistent only with itself. The foundation isn't skipped because you came in through the 249 € door; it's done once, by hand, as a project.

How is it different from the System?

The machine is identical — nothing is locked in the application. What differs is who answers if the message doesn't land. On the System I'm the one working: the monthly directed filming session, the human edit, the judgement that comes before the machine — and the application is included, not paid for separately. It's assisted work and it runs in Romanian; the price comes on request. At 249 € the machine is yours, in your own hands.

Which accounts does it publish to?

Instagram and Facebook, on the day and hour you put in the calendar, with confirmation that it landed. It does not post to YouTube.

What language does it write in?

You choose the interface language when you sign up. You choose the content language per brand and, if you want, you can change it on every order — one brand can produce in several languages.

Can I stop the subscription?

Yes, it's monthly and has no minimum term. What was produced up to then stays yours. How to stop it, step by step: terms, section 08.

The first piece is free. With your brand on it.

You sign up, fill in the brand profile and the machine produces. No card, no call, no waiting on anyone.

Start free — first piece, no card Not sure this is your door? See the three tiers or write to me.