Work by hand and work by machine.
Boosted Mode does two different things, and it matters that you don't confuse them. Some are done once, with people — they have a start, an end and deliverables that stay yours. Others run month after month, inside a machine — they don't finish, they get started. This page says what concretely happens in each. What it costs is on the pricing page, separately, so you look at the work before you look at the number.
Four projects, made with people.
A machine doesn't invent your positioning, doesn't come and film at your place and doesn't decide how you look. These are projects with a start and an end — and they are exactly what the machine reads later in order to produce “in your voice”.
Positioning and message
Who you sell to, what you say and in which words. It's drawn out of you in interviews — it isn't filled into a form and it isn't bought off the shelf.
Visual identity
The mark, the visual system and how it's applied. So that no two pieces look like two different people, and so that good taste isn't required at every post.
Web and the first campaign
The site and the path a person takes from a post to a conversation with you. Without that path, content stays applause.
Media production
One day of filming at your place, where the work actually happens, and three headline pieces cut out of it. I film and I edit.
What happens every month.
Five stages, in the order they happen. Your hand is on two of them — the second time won't even take as long as the first. The rest runs without you, but nothing goes out unseen.
Nothing writes until it has read you.
The machine is made of engines, and each one starts after it has read the Brain, not before. They aren't tiers and they aren't bought piece by piece — they all start, in the same month.
The same machine, without the hands.
The same engines, the same Brain, the same approval. The difference is who presses the buttons: there it's me, here it's you.
You build your profile in the application, answering questions at your own pace. Then you ask for a piece on a subject and watch it come out end to end: written, drawn or cut, in your identity, ready to schedule on your accounts.
It isn't a trial version of the service. It's the same machine, started by your hand. If you get to the point of not wanting to press the buttons yourself, you move to the System and carry on from where you left off — the profile stays yours, the questions aren't asked again.
One subject can be produced end to end without a card, so you see what comes out when the system knows who you are, not what comes out of an empty prompt.
Four things we don't sell.
They're written here because they're sold everywhere and because a promise you can't keep shows up in month two, not at signing.
What people ask me before they start.
Twenty minutes, so you know where you're starting from.
You tell me where you are and what you already have. I tell you whether you need a foundation, whether it's the moment for the System, or whether the most honest thing is to start on your own from the application.
Let's talk Or go straight into the application and start on your own.