BOOSTEDMODE
BM—13 / WRITING / EN Long reads

The long arguments, written down once.

9 TEXTS · 66 MINUTES IN TOTAL · NO NEWSLETTER · NO FORM BEFORE READING

There are things I can't say in a block on the home page, because they need a whole calculation to be believable. Those end up here.

These aren't blog posts written to catch searches. They're the arguments I'd make on the phone, written down once so I don't say them ten more times — with the numbers in plain sight, so you can check them before you write to me.

01 — Arguments BM—13.1 / WHY

Why the system looks the way it looks.

Texts that defend a decision with numbers. If you disagree with the number, you have somewhere to argue with it — it's written down.

13.1 Argument
In Romanian7 min · argument
The second job isn't free. Here's what it costs. Eleven steps for a single post, eighty hours a month, and the division that says what an hour costs if you buy it back. Plus what can't be bought back at all.
7 minutes Read
13.3 Teardown
8 min · teardown
The writing was never the job. The biggest AI writing tool lost half its revenue, and it wrote well. What it got right, where it stopped, and four questions worth asking any tool — this one included.
8 minutes Read

Two, for now. A text doesn't show up here every week to fill the page — it shows up when I have something to defend with numbers. The next two are half written: why I don't sell positioning below its price, and what happens to a piece you reject at approval.

02 — Guides BM—13.2 / HOW IT'S DONE

The three works in the Foundation, explained all the way down.

They're service pages too, yes. But they're written as guides: you can read them and do what they say on your own, without writing to me. Some people do exactly that.

08 Guide
6 min · guide
Positioning and brand, before the first campaign Who you're talking to, what you promise, and what the promise looks like. The four-button test that says whether your positioning exists or merely sounds good, plus what goes into a brand manual you can actually use.
6 minutes Read
09 Guide
6 min · guide
The six pieces of a page that converts Why a beautiful page brings in no clients, which pieces carry a stranger from “who are these people” to “I'm writing now”, and how the source of every lead that comes in gets tracked.
6 minutes Read
10 Guide
7 min · guide
What you film, decided before the light goes on The five reasons someone follows a brand, which type of piece answers each one, and how a single day of filming yields material that lasts a year.
7 minutes Read
03 — Journal BM—13.7 / MONTH BY MONTH

What got built last month, with numbers.

It shows up once a month. Only what's delivered and checkable gets in — and what went wrong sits on the same page as what went well, at the same type size.

13.4 Journal
In Romanian6 min · journal
August, to the point. What got built, what broke, what I threw away. The Foundation finished in fourteen pieces, four numbers recounted from my own system, and five things that broke along the way.
6 minutes Read
04 — From the machine BM—13.8 / WHAT'S INSIDE

What the inside looks like, written out at length.

Utility texts: the actual form and the words we name things with. They don't travel on their own — the rest of the site links to them, when a word needs a strict definition.

13.5 Form
New8 min · form
What it asks you, exactly. The twenty-three profile questions, in their real order, with what each answer goes on to do. Including the two that stay in the account and never reach what the system writes.
8 minutes Read
13.6 Glossary
New12 min · glossary
The house words. Twenty-eight words we use strictly: what it is, what it gets confused with, and where it sits in the machine. If a word had no third part, it didn't make the list.
12 minutes Read
17 Components
New6 min · components
The components, one by one. Eight components, eight questions: what it asks at the start, where the material comes from, who decides the week, who produces, who publishes, and how you know it worked. Every block ends with what it doesn't do without you.
6 minutes Read

You've read enough. Let's talk for twenty minutes.

No deck, no proposal emailed afterwards. You tell me where you are and how many hours a month the second job takes from you now, and I tell you whether it makes sense to start — or whether it doesn't, and why.

Write to me See the pricing